Table top photography for app ordering

Ordering food without seeing it? Not ideal. citizenM’s app needed clear, inviting imagery to match guest expectations, so we created a simple, product-focused visual direction that stayed true to the brand.
Paula managed the shoots (food and cocktails) each with a packed shot list of more than 30 items.

Production: Paula Cernuda
Photography: Marco Tiberio
Creative: Emily Smith

People serving themselves pepperoni pizza from a white plate and a glass of orange drink on a red table.
A clear glass of lemonade with ice and lemon peel garnish on a red table, with a green textured background.
A purple table with a white platter of fried chicken pieces, a small bowl of dipping sauce, a glass of pink drink, and a small container of orange sauce, next to a green couch with colorful pillows and a multicolored carpet.
A pink cocktail with a lemon peel garnish in a coupe glass on a black table, with a red lounge chair and blue textured background behind it.
A plate of vegetable casserole with broccoli, peas, carrots, and squash, served on a white dish. A glass of iced tea or soda is next to it. The setting includes a fork and knife on a black napkin on a wooden table.
A pink cocktail in a crystal stemmed glass garnished with small pink flowers on top, placed on a white marble surface.
Cheese, grapes, and charcuterie on a wooden serving board with a glass of red wine.
A glass of passion fruit juice topped with passion fruit seeds on a small round wooden table.
Plate with rice, green broccoli, boiled potatoes, tomato-based stew, and lemon wedge on a white marble table.
A hand reaching into a black paper-lined basket of sweet potato fries on a small round table, with a small bowl of dipping sauce on a wooden board next to it.
A glass of mojito with lime wedge, mint leaves, and ice on a wooden table next to a book titled 'Painting the Universe'.
A white marble table with a bowl of green salad topped with cheese, a glass of white wine, and black cutlery on a black napkin.